Mental Fitness

12 Pursuits by Rhone

This framework is our how. For years, 12 Pursuits has been an anchor for our founders, team, and families. Now, we're sharing it with you.

It's a year-long commitment to progress, presence, and performance. One focus at a time. Each month belongs to a specific Pursuit, like Movement, Gratitude, Perspective, Play, and more. Some focuses are modest, others are epic. The goal is simple: build practical habits that compound for whole-person progress.

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Our commitment

What is Mental Fitness?

Mental Fitness is the practice of training your mind the way you train your body. It's showing up for yourself daily by building presence under pressure, finding resilience in routine, and gaining clarity when life gets messy.

True progress happens when body and mind work together. That’s why we design products and programs that remove friction, helping you move, recover, and connect, so you can keep going. Forever Forward.

Our series

Live in the moments that shape us, the mindset that keeps us moving, and the stories that remind us why progress is worth it. See the full series on YouTube.

LPGA

With LPGA athletes Lilia Vu and Lauren Hartlage, we’re creating space for women in sport to speak, lead, and grow—mentally and emotionally.

Game Behind the Game

This 3-part series follows sports psychologist Julie Amato and LPGA players as they train not just for tournaments, but for life. A raw look at how mental resilience powers it all.